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floorwise unveils “Products in Practise” video series – September 2016

By 9th February 2017December 3rd, 2019No Comments

Recognising the importance of video technology in the promotion of both brand and product, floorwise introduces its first series of installation videos, presented under the title Products in Practise.

Calling upon the expertise of independent flooring fitter, Justin Burns, of Battle, East Sussex, each of the three productions are designed to demonstrate the versatility and diversity of the floorwise product portfolio, while educating interested parties on how they can be used.

Asked to carry out three installations, each with different requirements, Justin chose a number of fit- for-purpose products from the floorwise stable, and through the three videos, explains how and why he uses each.

How to install carpet in a master bedroom: Here Justin explains how using floorwise extra wide Diamond carpet gripper, floorwise Supreme 11mm underlay, and Reflections profiles help deliver an efficient install that considers underfloor comfort with aesthetic-pleasing finishing touches.

How to install carpet stair runners: In the second video, Justin makes fitting a carpet stair runner look easy, with a step-by-step guide on how to achieve the perfect end result. Again using floorwise extra wide Diamond gripper, Justin then uses floorwise Tread 9mm underlay, explaining that this is the ideal solution for high traffic areas.

How to install carpet in a living room over underfloor heating: In the final instalment, Justin tackles the impact that underfloor heating can have on an install. Using floorwise Stickdown gripper and two specialist floorwise adhesives due to the concrete sub-floor and underfloor heating, Justin then explains the merits of using floorwise Thermaflow underlay in such an application.

Richard Bailey, Managing Director, floorwise, explains the reasons behind the new video project:

“For a couple of years we have seen the use of video take off in our sector. You cannot fail to miss the numerous installation videos that are currently on YouTube, so for a number of months now we have been planning our own.

We understand that many flooring installers have their own techniques which have evolved over time and therefore we were keen not to dictate the way our fitter installed the floor. We wanted a series that allowed creative freedom, but one that would be educational and also show how some of our floorwise products are used in the real world. We hope that these videos will be widely welcomed and used by the industry and look forward to inducing the next series in the near future.”

To see the videos search for the floorwise video channel on YouTube.


For further information on these and other great flooring products contact floorwise on 01509 673974, visit or email