Longevity,
a unique and fresh new approach to selling underlay with a
range of four key products for the domestic market - Foundation,
Traffic, Pinnacle and Traction. The idea behind the strategy
is to simplify the sale and introduce a unique method for
offering a choice of underlays.
The
sale is focused on POS stand with plentiful in-store support
material. The display stand, in addition to the underlay samples
gives the customer an opportunity to test the product underfoot.
Good
for most situations, a solid foundation for your carpet at a
down to earth price
Foundation
is a medium range sponge underlay with a new formulation to
give it good handle and performance. It is an excellent performer
and suited to most tasks.
A
hard wearing underlay is needed but so is underfoot comfort
- ideal for anywhere in the home
Traffic
is a heavyweight rubber sponge that, has a new formulation to
improve its performance. Traffic is an excellent all-round underlay!
The
ultimate in comfort - luxury throughout the home
Pinnacle
is a truly superior product offering the highest possible comfort
whilst giving excellent durability. Although suited to anywhere
in the home this underlay is particularly good for lounges and
bedrooms.
Maximum
performance and endurance for heavy wear areas - this is the
underlay to last the course
Traction
is a very hard wearing crumb rubber underlay. Again, this underlay
can be used all through the home but is especially recommended
for hall, stairs and landings, and very heavy wear areas.
